Social Video Case Studies
ChatGPT Integration Demo Loop |
View on LinkedIn
My Role:
End-to-end production of a short-form demo loop showcasing PitchBook’s new integration with ChatGPT for optimizing financial research workflows.
What I Did:
Recording & Editing: Captured a live demo directly within ChatGPT, then edited in Premiere Pro to create a step-by-step walkthrough that’s easy to follow.
Motion Graphics: Used After Effects to add motion and visual cues that guide viewers through each step.
Outcome: A loopable demo that communicates the new product integration in a format built for social and quick consumption.
Female Founds in the US VC Ecosystem | View on LinkedIn
My Role:
End-to-end video for a research-driven piece on PitchBook’s 2025 Female Founders report, featuring two on-camera speakers.
What I Did:
Multi-Camera & Editing: Managed footage from two separate recordings, splicing them together for a natural viewing experience.
Green Screen & Background: Keyed out green screen footage and collaborated with the design team to build a dynamic background that visually complements the report’s branding.
Audio: Mixed and balanced audio across both speakers, ensuring consistent volume levels throughout the piece.
Data Visualization & Motion: Translated raw excel data into polished visual charts using Flourish, then brought them to life using motion sequences made in After Effects.
Outcome: A polished, report-driven video that brings landmark findings to the surface, formatted for socials.
Annual Client Football Tournament at Emirates Stadium |
View on LinkedIn
My Role:
Post-productionfor a vlog-style event recap filmed at PitchBook’s Annual Client Football Tournament at Emirates Stadium.
What I Did:
Logging & Story Editing: Reviewed and logged several video files shot by a PitchBook employee on the ground, identifying the best moments to shape an engaging, narrative vlog from raw footage.
Voiceover & Audio: Edited the presenters VO for clarity and flow, then layered music to match the pacing and energy of the event.
Creative Direction: Given creative freedom on this piece, I leaned into a fun, day-in-the-life vlog style to capture the excitement and energy of this one-of-a-kind client event.
Outcome: A scroll-stopping video that delivered strong overnight performance on LinkedIn, with 1,293 engagements, 215 new followers, 315 hours of total watch time, and 95% of views from non-followers.