Social Video Case Studies
ChatGPT Integration Demo Loop |
View on LinkedIn
My Role:
End-to-end production of a short-form demo loop showcasing PitchBook’s new integration with ChatGPT for optimizing financial research workflows.
What I Did:
Recording & Editing: Captured a live demo directly within ChatGPT, then edited in Premiere Pro to create a step-by-step walkthrough that’s easy to follow.
Motion Graphics: Used After Effects to add motion and visual cues that guide viewers through each step.
Outcome: A loopable demo that communicates the new product integration in a format built for social and quick consumption.
Female Founds in the US VC Ecosystem |
View on LinkedIn
My Role:
Post-production support for a research-driven piece on PitchBook’s 2025 Female Founders report, featuring two on-camera speakers.
What I Did:
Multi-Camera & Editing: Managed footage from two separate recordings, splicing them together for a natural viewing experience.
Green Screen & Background: Keyed out green screen footage and collaborated with the design team to build a dynamic background that visually complements the report’s branding.
Audio: Mixed and balanced audio across both speakers, ensuring consistent volume levels throughout the piece.
Data Visualization & Motion: Translated raw excel data into polished visual charts using Flourish, then brought them to life using motion sequences made in After Effects.
Outcome: A polished, report-driven video that brings landmark findings to the surface, formatted for socials.
My Role:
Post-productionfor a vlog-style event recap filmed at PitchBook’s Annual Client Football Tournament at Emirates Stadium.
What I Did:
Logging & Story Editing: Reviewed and logged several video files shot by a PitchBook employee on the ground, identifying the best moments to shape an engaging, narrative vlog from raw footage.
Voiceover & Audio: Edited the presenters VO for clarity and flow, then layered music to match the pacing and energy of the event.
Creative Direction: Given creative freedom on this piece, I leaned into a fun, day-in-the-life vlog style to capture the excitement and energy of this one-of-a-kind client event.
Outcome: A scroll-stopping video that delivered strong overnight performance on LinkedIn, with 1,293 engagements, 215 new followers, 315 hours of total watch time, and 95% of views from non-followers.
Annual Client Football Tournament at Emirates Stadium |
View on LinkedIn
What’s New at The Chatterbox Shop | View on Instagram
My Role:
Full-cycle social media production for a brand awareness video created for Chatterbox Shop, highlighting new shop updates and encouraging both first-time visitors and returning customers to experience the space.
What I Did:
Creative Development & Storytelling:
Developed the concept and narrative for a social-first video designed to reintroduce Chatterbox Shop to its community. Scripted the piece to highlight new updates, showcase the in-store experience, and encourage viewers who had been “meaning to come by” to finally visit.
Production & Direction:
Directed and filmed the video, capturing the personality of the shop through intentional visuals and storytelling. Guided the overall creative approach to create an inviting, authentic experience that connected with both new and returning customers.
Post-Production & Motion Design:
Managed the full post-production process including editing, color grading, pacing, and custom on-screen graphics to keep content engaging for short-form platforms.
Social Strategy & Community Engagement:
Developed the supporting caption/copy, published across Instagram and TikTok, and supported post-launch engagement through story sharing, comment interactions, and community conversations.
Outcome:
Created a high-performing social video that expanded Chatterbox Shop’s reach beyond its existing audience, with 66.3% of viewers coming from new audiences. The video drove a 7x boost in engagement across likes, comments, and shares, helping increase brand awareness and encouraging new customers to visit the shop.
Parking Made Easy at The Chatterbox Shop | View on Instagram
My Role:
Full-cycle social media production for a community-focused accessibility and awareness video created for Chatterbox Shop, designed to educate potential visitors on parking options, accessibility, and how easy it is to visit the shop.
What I Did:
Creative Strategy & Concept Development:
Identified a common barrier for potential customers: uncertainty around parking and access, and developed a concept aimed at removing hesitation around visiting the shop. Created a clear, approachable video structure that answered questions viewers may not know they had while highlighting the surrounding local community.
Scripting, Direction & Production:
Concepted, scripted, directed, and filmed the piece from start to finish. Designed the visual storytelling approach to make the customer journey feel simple and welcoming, showcasing multiple parking options, shop accessibility, and nearby local businesses.
Post-Production & Publishing:
Handled the full post-production workflow including editing, color grading, pacing, and final optimization for Instagram and TikTok. Wrote supporting copy, published the content, and managed post-launch engagement.
Community Engagement & Local Storytelling:
Used the video as an opportunity to connect audiences not only with The Chatterbox Shop, but with the broader Collingswood community by encouraging visitors to explore surrounding local businesses and make the trip an experience.
Outcome:
Created a high-performing informational video that significantly outperformed average content performance. The video generated 18x more than the average shares, demonstrating strong audience value and shareability.