Case Study: Product Launch Video
Brand Assistant: From Prompt to Branded Deck
My Role:
Post-production and motion design for a company-wide quarterly segment introducing Brand Assistant, PitchBook's tool that gives Claude the brand context needed to create on-brand, client-facing materials.
What I Did:
Footage & Assembly: Ingested and logged all footage, then built the edit from first draft through final cut, implementing stakeholder feedback at each round.
Product Demo: Screen recorded the Brand Assistant workflow, then edited and timed each step to land with the voiceover as the presenter walks through it.
Motion Graphics & Animation: Designed on-screen motion graphics and animations to support the walkthrough.
Color & Sound: Color graded the footage for a consistent final look, and handled the audio mix, music selection, and sound effects to support pacing.
The Result:
A concise launch segment that shows employees, step by step, how to use Brand Assistant to turn a prompt into an on-brand client deck.